Since 2010, Instagram has proved itself to be the fastest growing social media platform around! It’s a user base of around 300 million and which isn’t set to rise further. So exactly why is this seemingly simple app growing so quickly? Well it all comes down to creativity really, buy instagram likes have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple legal right? Well that’s because it is. Instagram now has more sway over all its users who may have been using snapchat in tandem to its own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation like this is the Instagram’s sudden financial growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is commonly employed daily, this creates a loyal and highly active user base.
This option to capture a younger more creative audience is sounding the alarm bells of major companies looking to encourage on social website. With high usage, there really can be increased interest in advertising inside the app. However, competition always be ripe and businesses will have to find creative approaches to out compete their rivals in the visual involving social storage devices.
How is it possible to use it for Marketing?
Of course, if you wish to make use of this to advertise your company product, and the other must consider how. This can a visual platform and for that reason products are general in order to market that services. But services are not impossible market on the app, finding exciting for you to bring someone’s your service will catch the eye of the Instagram abuser.
Hashtags may also be used on Instagram and getting in on trends or even starting person is a sure technique engage an audience, in a similar strategy to Twitter. However, one should be careful in order to suit the hashtag to the visual content you provide, so it isn’t as simple as other apps that work with this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for the mobile data, hungry demographic. Only new and fresh content will attract care.
Finally, Instagram stories would be a great method personally engage your audience, lasting only 24 plenty of. Stories should be used to keep customers updated daily on your business and reveal behind the scenes content to make the user feel they are part for this company.
Instagram can be used to market almost anything, with a resourceful mind alongside committed team, you can create quite the excitement around your brand!
With a young, educated audience making use of the app with their mobiles daily, one is only able to predict sustained growth and loyalty from the users. Just about be increasing opportunity wireless this app for business purposes along with the advice just for this writer is always to get all the while its toasty! It will only grow so have the sector before it gets considerably crowded.